Creating iOS apps begins with clarity: identifying the target users, the app's purpose, and the problem to solve in the initial release. A solid discovery phase defines the MVP scope, selects suitable architecture, and weeds out features that seem impressive on paper but fail to enhance actual usage.

After the base is established, attention turns to interface behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation, prudent state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability following the App Store release.